Tech and AIFaZe Clan’s future is uncertain after influencers depart

FaZe Clan’s future is uncertain after influencers depart

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Six influencers recently announced that they are leaving esports group FaZe Clan following unsuccessful contract negotiations with new management.

Bloomberg reports that influencers known as Adapt, Jason, Ronaldo, Lacy, Rage, and Silky — the entire roster on the FaZe Clan website — all announced that they are leaving the group. 

Adapt wrote on X that he’d spent 14 years as part of FaZe Clan: “Over half of my life, I’d be lying if I said this didn’t hurt, but it had to be done.”

Another FaZe Clan member who left in August had described the situation as one where the influencers felt they had “no control, and it’s like we’re puppets.”

The influencers had reportedly been negotiating with Faze Clan investor HardScope and its CEO Matt Kalish for the past half year. Kalish plans to continue the group without the departed influencers.

“My best guess is they’re all good kids and have a lot of people in their ear and are confused,” he told Bloomberg. He also claimed that the group’s current financial structure is “unsustainable.”

FaZe Clan went public in 2022, but the company was acquired by GameSquare for $17 million the following year, and its CEO was fired.

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