Famous Mexican billionaire Ricardo Salinas, known to have made his wealth through telecommunications, media, financial services, and retail, has revealed a bold investment strategy.
In a Bloomberg interview on 4 March 2025, Salinas revealed that 70% of his portfolio is now allocated to Bitcoin-related assets.
The remaining 30% of his portfolio is invested in gold and shares of gold mining companies.
“I’ve got about 70% in Bitcoin-related exposure and 30% in gold and gold miners,” he said. “I don’t have a single bond and I don’t have any other stocks except my own.”
Billionaire Ricardo Salinas reports 70% allocation to Bitcoin in his portfolio and 30% to gold.
THAT IS A $4 BILLION BITCOIN POSITION.pic.twitter.com/sFCiJVPolC
— The ₿itcoin Therapist (@TheBTCTherapist) March 5, 2025
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Salinas: A Vocal Advocate For Bitcoin
Salinas’s journey into cryptocurrency began in 2020. Back then, the Grupo Salinas chairman revealed that 10% of liquid portfolio was invested in Bitcoin. Over the years, this figure has grown significantly to its current level of 70%. This demonstrates his deepening belief in the cryptocurrency’s potential as a store of value and hedge against inflation.
He often talks about the potential of Bitcoin and crypto on social media. He advocates for crypto through his handle on X, where he has over 2 million followers.
See list of reasons why buying #Bitcoin is much better than buying Real Estate!!
THERE IS NO:
1 Tax
2 Traffic
3 Tenants
4 Torts
5 Trouble
6 Mayor/Confiscation
7 Weather
8 Corrosion
9 RegulatorIT IS:
1 Invisible
2 Indestructible
3 Inmortal
4 Teleportable
5 Programable
6… pic.twitter.com/e3QkmzP7Jv— Don Ricardo Salinas Pliego (@RicardoBSalinas) November 18, 2024
This advocacy extends beyond personal investments; four years ago, Salinas announced plans to make Banco Azteca — part of Grupo Salinas — the first bank in Mexico to accept Bitcoin.
Salinas’s investment strategy has resonated within the cryptocurrency community. It could further legitimize Bitcoin as an asset class among institutional investors and high-net-worth individuals.
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Closely Watching Mexico’s Trade Negotiations With US
Salinas has praised how the new Mexican President Claudia Sheinbaum is contending with Donald Trump’s tariff plans.
“It’s been a couple of months and she’s suddenly facing a very challenging situation with these Trump threats,” he said. “She’s trying to appease Mr Trump’s demands that the border be controlled and that the flow of drugs be controlled. So I think she’s trying hard, but it’s a difficult position.”
¡Que estupidez! ¿Joder aún más a los consumidores mexicanos con aumento de impuestos? Puta madre, no rebuznas porque el hocico no te favorece @SocialEnginner1 https://t.co/9H6bKIAFBC
— Don Ricardo Salinas Pliego (@RicardoBSalinas) March 4, 2025
Talking about the rest of his business, he said that his plan is to delist his flagship company, Grupo Elektra SAB. Importantly, this move will get his businesses away from public markets and let him run the conglomerate as he sees fit. He said he’ll get it done by around May, in part because only 0.3% of shares remain outstanding.
Key Takeaways
- Ricardo Salinas’s decision to allocate 70% of his portfolio to Bitcoin reflects both confidence in the cryptocurrency’s future and skepticism toward traditional financial systems.
- Unlike most billionaires who diversify their portfolios across bonds, stocks, and other asset classes, Salinas has opted for what he calls the “hardest assets.”
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